Not On The High Street corporate blog

Notonthehighstreet.com is a unique British e-commerce market place for small and independent sellers.

Not on the hight street's corporate blog on different devices
Not On The Hight Street blog on different devices

Brief

Redesign the blog, combining a Multisite WordPress instance into a single coherent, branded website. Their ever increasing multi-device audience drove the need for a responsive website.

What I did

Together with my colleagues at UI Farm, I worked with Notonthehighstreet.com’s creative department to implement the responsive redesign in WordPress. We created custom WordPress plugins to fit the client’s needs.

Features

  • Fully branded, responsive website.
  • WordPress installation using a combination of custom WordPress plugins and UI Farm’s responsive framework.
  • Subtle use of animations to enhance the user experience.
  • Social media integration from platforms such as Twitter and Instagram.

Responsive implementation

  • “Hero” and featured posts.
  • Social integration.
  • Sticky navigation.
  • Animated headers.
  • Customisable Call to Actions and Search.
Screenshot of the Not On The High Street blog redesigned homepage
Not On The High Street blog redesigned homepage

WordPress custom integrations

  • “Hero” post WordPress template with customisable background image.
  • WYSIWYG Visual Composer, with custom modules tailored to the client’s requirements.
  • Custom functionality to show all the media included in the post.
  • Social integration.
Screenshot of a blog post with customisable background
A blog post with customisable background
  • Sharing capabilities on every image.
  • Based on the editor’s choice, a Call to Action links either to the full screen gallery or to the product’s shop page.
Screenshot showing the sharing capabilities on any image in a post
Sharing capabilities on each posts' image

Responsive full screen gallery, showing all the media included in the post.

Screenshot of the responsive full screen photo gallery showing all images in a post
Responsive full screen photo gallery showing all images in a post

Client review

We were really pleased with the results of working with UI Farm. We challenged them with our request for two beautiful and on brand WordPress websites with a tight time frame. They delivered on time and on budget and were very flexible on the minor changes we wanted to make. Iain McNeill, Head of Product

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