A member of the Interaction Design Foundation, I started my career with an Adobe Photoshop certification and a job at a company that was building its first console game in Milan.

My drive to understand how the web works made me proceed as a freelance web designer and developer with a strong focus on usability and accessibility. After moving to London, and having briefly worked for a gaming company, I co-founded the UI Farm web agency with two talented professionals. We believed responsive web design would allow our clients to spend less time and money in maintaining their websites.

At UI Farm, I could deepen my development knowledge by learning to customise WordPress-based applications. I curated the process starting from personas to the implementation of designs in HTML5 and CSS3, which brought me closer to UX.

After I moved to Cambridge, I started working for a technology company that enables energy firms to connect, control and optimise anything that uses, stores and generates power. As the only designer, I worked in the team that helped launch the first user-facing interface, which opened the company’s stream of revenue. In my role, I was responsible for everything, from talking to stakeholders to building user journeys, wireframes, prototypes, guidelines and building a pattern library.

Photography is my passion and being close to nature is important to me. I have strong feelings for sustainability, inclusion and diversity, which are among the topics I like to write about in my blog.

I curate the design inspiration series Design, Digested, a newsletter about design, tech, their implications in our lives and the occasional photography work.

Download my Resumé, or visit my LinkedIn page.


Design Thinking: The Beginner’s Guide
The Interaction Design Foundation

Conducting Usability Testing
The Interaction Design Foundation

Gestalt Psychology and Web Design: The Ultimate Guide
The Interaction Design Foundation

Creativity: Methods to Design Better Products and Services
The Interaction Design Foundation


Generating Big Ideas with Design Thinking
UX Conference – Nielsen Norman Group

The Human Mind and Usability
UX Conference – Nielsen Norman Group

Photography Exhibitions

October 2018. Shutter Hub OPEN 2018 at Photomonth East London International Photography Festival, contributor. London, UK.

July – August 2018.Because We Can!” exhibition at Festival Pil’Ours, contributor. Saint Gilles Croix de Vie, France.

February – March 2018. GIRL TOWN – Celebrating the Culture of the Female in the 21st Century, contributor. Tel Aviv, Israel.

July 2017. Shutter Hub Open Exhibition 2017 at Retina Photography Festival, contributor. Edinburgh, Scotland.

December 2016 – January 2017. Hot Numbers Open Exhibition, contributor. Cambridge, UK.

October – November 2016. GIRL TOWN – Celebrating the Culture of the Female in the 21st Century, contributor. London, UK.

June – July 2016. Shutter Hub Open Exhibition 2016, contributor. Cambridge, UK.