I’m a UX designer

Striving to create meaningful, user-centric experiences

For nine years, I lived and worked in the UK, where I co-founded the web agency UI Farm and worked in several fields, including the energy sector.

I started my career as web designer and developer, wanting to build intuitive, usable and accessible interfaces. Gradually, I focused on user experience, bringing my attention from how things work to why.

I care about sustainability, inclusion and diversity, which are among the topics I write about in my blog.

At the end of 2019, I left my job in the UK to embark on a new adventure: find work in Scandinavia and move there with my husband. I took time off to study at the Interaction Design Foundation (IDF) to deepen my knowledge and become a better, more conscious, UX designer.

Then the pandemic hit. Toward the end of 2020 came the decision to go back to our country of origin, Italy, and stay until the situation gets better.

Visit my LinkedIn page for more information about my work and to connect.

🔗 Check my portfolio.


Photography is my passion: in the past, I participated in exhibitions as a contributor. Recently, I created two music videos for my husband’s debut album.

At the first hint of autumn, I often start knitting small accessories for my family and friends.

Being close to nature is important to me. It’s where I can clear my mind, get inspired and relax.


I curate the design inspiration series Design, Digested, a newsletter about design, tech, their implications in our lives and the occasional photography work.

🔗 Read more and subscribe.


Conducting Usability Testing
The Interaction Design Foundation

Gestalt Psychology and Web Design: The Ultimate Guide
The Interaction Design Foundation

Creativity: Methods to Design Better Products and Services
The Interaction Design Foundation


Generating Big Ideas with Design Thinking
UX Conference – Nielsen Norman Group

The Human Mind and Usability
UX Conference – Nielsen Norman Group


Oct 2018Shutter Hub OPEN 2018 at Photomonth East London International Photography Festival, contributor. London, UK.
Jul-Aug 2018Because We Can! exhibition at Festival Pil’Ours, contributor. Saint Gilles Croix de Vie, France.
Feb-Mar 2018GIRL TOWN – Celebrating the Culture of the Female in the 21st Century, contributor. Tel Aviv, Israel.
Jul 2017Shutter Hub Open Exhibition 2017 at Retina Photography Festival, contributor. Edinburgh, Scotland.
Dec 2016-Jan 2017Hot Numbers Open Exhibition, contributor. Cambridge, UK.
Oct-Nov 2016GIRL TOWN – Celebrating the Culture of the Female in the 21st Century, contributor. London, UK.
Jun-Jul 2016Shutter Hub Open Exhibition 2016, contributor. Cambridge, UK.